What happens to a neighborhood page in its first six weeks

Findings from our own network, September 2026

In August we published twelve videos across Austin, and seventeen neighborhood pages earned their first search impressions. They entered Google’s results at an average position of about 55, which is roughly page six. Nothing on page six gets clicked.

Six weeks later those same pages have moved. Bee Cave went from position 57 to 37, and its impressions went from 65 to 176. Mueller moved from 57 to 52. Across the whole site, our average position improved from 64 to 46 over the month.

Something else happened at the same time, and it looks wrong until you think about it. Our total impressions fell by 42%, from 2,434 to 1,401. Clicks went from 3 to 10.

That is what a page settling looks like. When a page is new, Google shows it for a wide range of searches it has no business ranking for, which produces a lot of impressions at terrible positions and no clicks. Over the following weeks it narrows, showing the page for fewer searches but better matched ones. Fewer impressions, better positions, more clicks.

The practical version: if you publish a video and check your ranking two weeks later, you are reading the page at its worst moment. The first set of numbers a new page produces is noise. The second set, a month or two later, is the first one worth anything.

One page moved further than the rest. Parker’s Hidden Village went from position 25 to 9 in a month, which puts it at the bottom of page one for its main search. It has one video on it.

What this doesn’t tell you

We can see that these pages climbed. We cannot see why, and we did not change anything about them during the month, so we have no mechanism to point at beyond time. Some pages moved the other way: Cedar Point went from 6 to 10, Leyden Rock from 11 to 15. And these are small numbers. Ten clicks in a month is not a trend, it is a direction.

We will publish the same comparison next month.